• {pdf download} Trade-Off: Why Some Things Catch On, and Others Don't

    Trade-Off: Why Some Things Catch On, and Others Don't. Kevin Maney

     

    Trade-Off: Why Some Things Catch On, and Others Don't

     


    Trade-Off-Why-Some-Things-Catch.pdf
    ISBN: 9780385525954 | 240 pages | 6 Mb
    Download PDF



     

    • Trade-Off: Why Some Things Catch On, and Others Don't
    • Kevin Maney
    • Page: 240
    • Format: pdf, ePub, fb2, mobi
    • ISBN: 9780385525954
    • Publisher: Crown Publishing Group

    Download Trade-Off: Why Some Things Catch On, and Others Don't

     

     

    Ebook gratis download ita Trade-Off: Why Some Things Catch On, and Others Don't (English Edition) ePub PDF CHM 9780385525954

     

    Overview

    A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In ...



     

    Links:
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